Privacy Policy

Privacy Policy

PRIVACY & COOKIES POLICY.

This website is operated by Auto Germany Pte. Ltd. (UEN 199601763M), (“Opel Singapore”). The registered office of Opel Singapore is situated in 7 Ubi Close, Alpine Centre, Singapore 408604.

We, at Opel Singapore, are committed to ensuring due respect and care to the personal data that you share with us. We would like to have your consent to continue contacting you to serve you better. This consent shall override any current or future Do-Not-Call registration unless you notify us in writing that you wish to withdraw the consent.

Please read this policy carefully before using this website because it explains how we collect, use, manage, and protect personal data and how we use cookies. Using this website indicates that you accept this policy.

Contents

1. Types of data being processed / Links to other websites

2. Information about the processing of personal data

3. Use of cookies

4. Web beacons and pixels

5. Tracking and Analysis

6. Re-targeting

7. Cookies that we use

8. Enable and disable cookies and similar technologies

9. Interaction with Social Media Networks

10. Your Rights

11. Changes to the Privacy Policy

12. Contacting us

1. Types of data being processed / Links to other websites

Opel Singapore cares about your privacy. We collect and process various types of personal data via this website. This includes:

  • Information you provide to us when registering, requesting and using our services and our website, such as name, address, e-mail address, as well as image files uploaded by you as a user.
  • Information that we need when you report a problem with our website.
  • Information collected with cookies.

For further details, see section 2.

This website can also contain links to other Opel websites or to websites of Opel Singapore partners, authorized workshops, other affiliated companies or social media websites. When you click on such a link to any of such other Opel Singapore or third party websites, please be aware that these websites have their own data privacy policies. Please check their privacy policies when using these websites.

This website can also contain iFrames with content of other Opel websites or of websites of third parties. Opel Singapore is not responsible for third-party content presented in iFrames. The information presented therein is the sole responsibility of those website owners. Opel Singapore has no control or responsibility for the content of independent websites and provides this external content to its visitors for their convenience. As a result, when you visit a page containing such content, you may be presented with cookies from these third party websites. Opel Singapore does not control the distribution of these cookies. Please check the third party’s privacy policy for more information.

Please be informed that Opel Singapore cannot accept any responsibility or liability for third party websites.

2. Information about the processing of personal data

We, at Opel Singapore, are committed to ensuring due respect and care to the personal data you have shared with us. We would like to have your consent to continue contacting you via email, SMS, and phone call to serve you better. This consent shall override any current or future Do-Not-Call registration unless you notify us in writing that you wish to withdraw the consent.

Your personal data will be processed in order to manage and fulfil your requests and – when applicable – for personalised marketing and market research.

The data processing is based on Personal Data Protection Act 2012 of Singapore.

We, as controllers, process your personal data as follows:

Data and Purpose(s)

Identification and contact details:

  • Contact information: Gender, salutation*, first name*, last name*, street*, postcode, phone number, email address*
    • To fulfil your request(s) – test drive request, request for a quote, service request, newsletter requests, general enquiries.

According to the nature of your request additional data elements maybe mandatory:

  • Model of interest information: model, body style, trim level, engine/transmission type
    • Fulfil your test-drive request and request for a quote
  • Actual vehicle information: Vehicle Identification Number (VIN), vehicle registration plate, model of actual vehicle, fuel type of actual vehicle, first registration date, odometer reading, vehicle drop off date/time, pickup date/time, service type*, courtesy car, preferred method of contact
    • Fulfil your service request
  • Individual comments, request type*
    • Fulfil your service request or general enquiry
  • Financing information: financing runtime / date, prepayment, insurance
    • Fulfil your request for a quote for a used car
  • Selected Opel Singapore Partner
    • Fulfil your test drive request, request for a quote (new and used car) or a service request

Business Customer Data:

  • Size of fleet, structure of fleet (passenger car or commercial vehicle), responsibility (user or chooser), information if Opel vehicles are already used in fleet
    • Fulfil your general enquiry related to customer services, financing services, Opel products and enterprise associated topics

Marketing Opt-in Data:

  • Salutation, first name*, last name*, email address*, phone number, and related information provided by you
    • Customer Service: e.g. invitations to events, information about (technical) updates relating to my vehicle / a vehicle of interest or any vehicle services, notification of maintenance / inspection / servicing due dates, or breakdown assistance.
    • Customer information: Contact for e.g. communications for new and used vehicles, finance and leasing offers, dealer servicing, inspection and workshop offers or quality improvement measures for my vehicle.
    • Advertising: Individual or personalised advertising of offers, products and services.
    • Customer satisfaction surveys: Contact after purchase / service, e.g. regarding satisfaction with my vehicle or the services provided.

Information collected via cookies:

  • Please see Section 7 for detailed information

The data elements marked with a * listed above in section 1-4 are mandatory and necessary to fulfil your request. You are therefore obliged to provide the data. If you don’t provide this data we cannot fulfil your request.

Based on your user behaviour by browsing on our website, a pop-up might be shown to you offering a test drive, or a voucher for your model of interest. Please see Section 7 for detailed information regarding cookies.

Your personal data will be stored for the above-mentioned purposes for further five years after the last contact with Opel Singapore.

3. Use of cookies

This website, email messaging, online services, advertisements and interactive applications use “cookies” for optimizing our services.

  • What is a “cookie”?

A “cookie” is a small file, typically of letters and numbers that we send to the cookie file of the browser on your computer’s hard disk by our web server. The main purpose of a cookie is to allow our web server to present the user with customized web pages that make the experience when visiting the Opel Singapore website more personal and better responding to the user’s individual needs.

Some cookies are important for the functionality of this Website and are automatically activated when visited by the users. Some cookies allow us to provide the user with services and functions that best suit their needs, and to tailor our service to them to ensure easy and fast operation of the website.

  • What kind of cookies does this website use?

Opel Singapore may use three types of cookies on this website:

Cookies are categorized as follows:

  • Essential Cookies
  • Performance Cookies
  • Persistent Cookies

Essential Cookies enable our users to navigate the website and use features. Without these Cookies, the requested services cannot be provided, such as our Vehicle Configurator, Dealer Locator Function, or Request Forms.

We use Essential Cookies to:

  • Ensure that the web page functions and the functions are executed correctly, and
  • Allow you to save your selection in the Vehicle Configurator, and
  • Allow you to plan the route to your nearest dealer in the Dealer Locator.

Performance cookies collect information on how users use our website. They help us to improve the functionality of our website, see which areas are of greater interest to our customers, and to learn more about the effectiveness of our advertising campaigns. All this helps us to offer our users the services and functions that best meet their needs.

We use Performance Cookies to:

  • Create statistics on how our website is used,
  • See how effective our advertising campaigns are, and;
  • Review non-person-related user behaviour, and thus improve our website.

Some of the Performance cookies are provided by authorized third parties, but we do not allow cookies to be used for purposes other than those mentioned above.

So-called ‘Persistent Cookies’ are stored on the user’s computer or device in-between browser sessions. They are used to maintain settings or preferences and to improve the use of the website on the next visit. Some of these cookies are provided by authorized third parties.

We use ‘Persistent Cookies’ to:

  • Provide opel.com.sg offers that we think may be of interest to our users,
  • Provide our media and advertising partners with information about your visit, so that they can offer targeted ads;
  • Share information with partners who offer a service on our website. The information is only shared to provide a service, product or function (e.g., colour selection function in the vehicle configurator) and is not used for other purposes.

Some ‘Persistent Cookies’ are provided by authorized third-parties, but we do not allow cookies to be used for purposes other than those mentioned above.

4. Web beacons and pixels

This website contains web beacons (also called: “pixel tags”). A web beacon is often a transparent graphic image, usually no larger than 1 pixel x 1 pixel, that are placed on a website or in an e-mail that is used to monitor the on-line behaviour of the user visiting the website or sending the e-mail. Web beacons are used by third-party technologies to monitor the activity of the users to our website. It allows to track which computer accessed a certain website, when and from where (country/city level).

5. Tracking and Analysis

Opel Singapore uses for a continuous optimization of its marketing communication the analytical software “Google Analytics” of Alphabet Inc. It allows for tracking on-line behaviour in terms of time, geographic location and usage of this website. This information is collected via tracking pixels and/or cookies. The information gained via tracking pixels and/or cookies is anonymous and will not be connected to personal data. Opel Singapore does not share this information with any third party for its independent use. If you do not agree with the analyses, you can disagree here: https://tools.google.com/dlpage/gaoptout

6. Re-targeting

By using re-targeting cookies, we are able to make offers more interesting for our users. Re-targeting cookies are stored on the computer or on the device of the Internet user during browser sessions. They enable advertising of Opel Singapore products on partner and social media websites for users who have been interested in Opel Singapore products.

The insertion of these advertisements is completely anonymous based on a cookie technology. No personal data (such as IP address or similar) will be stored, nor will any user profiles be combined with your personal data.

Furthermore, no user-related data about you will be communicated to any partner or social media website. Advertising is also completely anonymous.

You have the option at any time to deactivate the use of re-targeting cookies by clicking on the following link: https://www.google.com/settings/ads

7. Cookies that we use

In this section, we will inform you about the cookies used on our website. If you do not agree to the setting of individual cookies, you can deactivate the respective cookie by clicking on the name of the cookie. If there are no direct links to deactivation for some cookies, you can restrict the use of cookies in your browser settings, see point 8.

These online ad tracking cookies will show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited.

Cookie: Google Ads
Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
Provider: https://www.google.com/policies/privacy/
Opt-out: https://www.google.com/policies/privacy/

Cookie: Google DoubleClick
Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
Provider: https://www.google.com/policies/privacy/
Opt-out: https://www.google.com/policies/privacy/

Cookie: Facebook Pixel
Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
Provider: https://www.facebook.com/policy.php
Opt-out: https://www.facebook.com/policies/cookies/

Cookie: Bing
Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
Provider: https://privacy.microsoft.com/en-us/privacystatement
Opt-out: https://privacy.microsoft.com/en-us/privacystatement

Cookie: Twitter
Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
Provider: https://twitter.com/en/privacy
Opt-out: https://help.twitter.com/en/rules-and-policies/twitter-cookies

Cookie: LinkedIn
Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
Provider: https://www.linkedin.com/legal/privacy-policy
Opt-out: https://www.linkedin.com/legal/cookie-policy

Cookie: Reddit Pixel
Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
Provider: https://www.redditinc.com/policies/privacy-policy
Opt-out: https://www.redditinc.com/policies/cookie-notice

Cookie: TT4B Platform
Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
Provider: https://www.tiktok.com/legal/page/row/privacy-policy/en
Opt-out: https://www.tiktok.com/legal/report/privacy

Cookie: Google Tag Manager
Data collected via cookie: Opel Singapore uses Google Tag Manager to manage the operation of this website.
Purpose(s): Google Tag Manager is the tag management solution passing data.
Provider: https://www.google.com/policies/privacy/
Opt-out: https://www.google.com/policies/privacy/

Cookie: LinkedIn Insight Tag
Data collected via cookie: Enables the collection of metadata such as IP address information, timestamp, and events (e.g. page views). The LinkedIn browser cookie is stored in a user’s browser until a user deletes the cookie or the cookie expires.
Provider: https://www.linkedin.com/legal/cookie-policy
Opt-out: https://www.linkedin.com/help/linkedin/answer/62931?lang=en

8. Enable and disable cookies and similar technologies

The ‘Help’ menu in the Internet browser’s menu bar on your computer tells users:

  • How to prevent the acceptance of new cookies in the browser
  • How to set the browser to notify them when they receive a new cookie
  • How to completely disable Cookies.

If Cookies are disabled then much of the content on opel.com.sg will also be disabled e.g., Dealer locator, vehicle configurator and user-relevant offers may not be displayed correctly. To prevent this we recommend that Cookies are enabled.

There are many on-line publications on cookies in case you want to read more. See for example: https://www.aboutcookies.org

9. Interaction with Social Media Networks

Customer care and assistance via Social Media

You may contact Opel Singapore also via our Social Media Channels. E.g., if you send us a message or post something on our Social Media Channels, we may use the information in your message or post to follow‑up with you on the issue you contacted us for via the Social Media Channel which you used. In order to give you the assistance you requested, we may ask you to provide via direct or private message further information such as details on the issue, name, email, VIN, phone, location and/or make, model and year of the vehicle. The information you provide will not be used for direct marketing; market research for service and product improvement will only be carried out on bases of aggregated (anonymized) data.

Please note that you should not include any sensitive data (such as information on racial or ethnic origin, political opinions, religious or philosophical convictions, or health) into you post or message. Be aware that if you post something on a public Social Media Channel, anyone might be able to read it.

Links to Social Media / Social Media Plug-ins

Our web page includes links to social networks. HTML links are embedded onto the website, enabling easy sharing onto social media platforms. Embedding the link prevents a direct connection with various social media network servers when opening a page from our website. When clicking on one of the buttons, a browser window opens and directs the user to the respective service provider website on which (after having logged in) for example, the “Like” or “Share” button can be used.

For more information on the purpose and scope of data processing and further use of your personal data by the provider and their websites as well as your rights and possible settings to protect your privacy, please refer to the data protection information of the respective service provider.

Facebook: https://www.facebook.com/policy.php
Twitter: https://twitter.com/privacy
Instagram: https://help.instagram.com/155833707900388
YouTube: https://policies.google.com/privacy?hl=en-SG
LinkedIn: https://www.linkedin.com/legal/impressum

10. Your Rights

As data subject, you have the right of access, right to rectification, right to erasure (right to be forgotten), right to restriction of processing, right to data portability, right to object to processing of personal data concerning you for direct marketing purposes in accordance with the applicable law.

Please note that your above-mentioned rights are restricted by law and must be fulfilled by us possibly only under certain conditions.

Your personal data can be updated by us as the responsible controller at any time (e.g. change your address) or the update can be performed by yourself at any time, as far as our systems or applications offer this functionality.

Right to withdraw your consent

You have the right to withdraw your given consent at any time. The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

If you want to claim your above-mentioned rights please email us at or write to: Auto Germany Pte. Ltd. at 7 Ubi Close, Alpine Centre, Singapore 408604.

11. Changes to the Privacy Policy

All future changes to our Privacy Policy will be posted on this website. You should therefore periodically review these for changes to our Privacy Policy.

12. Contacting us

Contact details for the data protection officer:

Auto Germany Pte. Ltd.
7 Ubi Close, Alpine Centre, Singapore 408604

Email: 
Phone: +65 6511 3031

Version: March 2023

See our Legal Notice for the full company details.