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This website is operated by Auto Germany Pte. Ltd., (“Opel Singapore”). The registered office of Opel Singapore is situated in 7 Ubi Close, Alpine Centre, Singapore 408604.
1. Types of data being processed / Links to other websites
Opel Singapore cares about your privacy. We collect and process various types of personal data via this website. This includes:
Information you provide to us when registering, requesting and using our services and our website, such as name, address, e-mail address, as well as image files uploaded by you as a user.
Information that we need when you report a problem with our website.
Information collected with cookies.
For further details, see section 2.
This website can also contain links to other Opel Singapore websites or to websites of our Opel Singapore partners, authorized workshops, other affiliated companies or social media websites. When you click on such a link to any of such other Opel Singapore or third party websites, please be aware that these websites have their own data privacy policies. Please check their privacy policies when using these websites.
Please be informed that Opel Singapore cannot accept any responsibility or liability for third party websites.
2. Information about the processing of personal data
Your personal data will be processed in order to manage and fulfil your requests and - when applicable - for personalised marketing and market research as follows:
The data processing is based on Personal Data Protection Act 2012 of Singapore and the General Data Protection Regulation (GDPR) of the EU.
We, as controllers, process your personal data as follows:
Data and Purpose(s)
Identification and contact details:
Contact information: Gender, salutation*, first name*, last name*, street*, postcode, city, phone number, email address*
To fulfil your request(s) – test drive request, request for a quote, service request, newsletter requests, general inquiries.
According to the nature of your request additional data elements maybe mandatory:
Model of interest information: model, body style, trim level, engine/transmission type
Fulfil your test-drive request and request for a quote
Actual vehicle information: Vehicle Identification Number (VIN), vehicle registration plate, model of actual vehicle, fuel type of actual vehicle, first registration date, odometer reading, vehicle drop off date/time, pickup date/time, service type*, courtesy car, preferred method of contact
Fulfil your test drive request, request for a quote (new and used car) or a service request
Business Customer Data:
Size of fleet, structure of fleet (passenger car or commercial vehicle), responsibility (user or chooser), information if Opel Singapore vehicle are already used in fleet
Fulfil your general inquiry related to customer services, financing services, Opel Singapore products and enterprise associated topics
Marketing Opt-in Data:
Salutation, first name*, last name*, email address*, phone number, and related information provided by you
Customer Service: e.g. invitations to events, information about (technical) updates relating to my vehicle / a vehicle of interest or any vehicle services, notification of maintenance / inspection / servicing due dates, or breakdown assistance.
Customer information: Contact for e.g. communications for new and used vehicles, finance and leasing offers, dealer servicing, inspection and workshop offers or quality improvement measures for my vehicle.
Advertising: Individual or personalised advertising of offers, products and services.
Customer satisfaction surveys: Contact after purchase / service, e.g. regarding satisfaction with my vehicle or the services provided.
Information collected via cookies:
Please see Section 7 for detailed information
The data elements marked with a * listed above in section 1-4 are mandatory and necessary to fulfil your request. You are therefore obliged to provide the data. If you don’t provide this data we cannot fulfil your request.
Based on your user behaviour by browsing on our website, a pop-up might be shown to you offering a test drive, or a voucher for your model of interest. Please see Section 7 for detailed information regarding cookies.
Your personal data will be stored for the above-mentioned purposes for further three years after the last contact with Opel Singapore.
This website, email messaging, online services, advertisements and interactive applications use “cookies” for optimizing our services.
What is a “cookie”?
A “cookie” is a small file, typically of letters and numbers that we send to the cookie file of the browser on your computer’s hard disk by our web server. The main purpose of a cookie is to allow our web server to present the user with customized web pages that make the experience when visiting the Opel Singapore website more personal and better responding to the user’s individual needs.
Some cookies are important for the functionality of this Website and are automatically activated when visited by the users. Some cookies allow us to provide the user with services and functions that best suit their needs, and to tailor our service to them to ensure easy and fast operation of the website.
What kind of cookies does this website use?
Opel Singapore may use three types of cookies on this website:
Cookies are categorized as follows:
Essential Cookies enable our users to navigate the website and use features. Without these Cookies, the requested services cannot be provided, such as our Vehicle Configurator, Dealer Locator Function, or Request Forms.
We use Essential Cookies to:
Ensure that the web page functions and the functions are executed correctly, and
Allow you to save your selection in the Vehicle Configurator, and
Allow you to plan the route to your nearest dealer in the Dealer Locator.
Performance cookies collect information on how users use our website. They help us to improve the functionality of our website, see which areas are of greater interest to our customers, and to learn more about the effectiveness of our advertising campaigns. All this helps us to offer our users the services and functions that best meet their needs.
We use Performance Cookies to:
Create statistics on how our website is used,
See how effective our advertising campaigns are, and;
Review non-person-related user behaviour, and thus improve our website.
Some of the Performance cookies are provided by authorized third parties, but we do not allow cookies to be used for purposes other than those mentioned above.
So-called ‘Persistent Cookies’ are stored on the user's computer or device in-between browser sessions. They are used to maintain settings or preferences and to improve the use of the website on the next visit. Some of these cookies are provided by authorized third parties.
We use ‘Persistent Cookies’ to:
Provide www.opel.com.sg offers that we think may be of interest to our users,
Provide our media and advertising partners with information about your visit, so that they can offer targeted ads;
Share information with partners who offer a service on our website. The information is only shared to provide a service, product or function (e.g., colour selection function in the vehicle configurator) and is not used for other purposes.
Some ‘Persistent Cookies’ are provided by authorized third-parties, but we do not allow cookies to be used for purposes other than those mentioned above.
4. Web beacons and pixels
This website contains web beacons (also called: “pixel tags”). A web beacon is often a transparent graphic image, usually no larger than 1 pixel x 1 pixel, that are placed on a website or in an e-mail that is used to monitor the on-line behaviour of the user visiting the website or sending the e-mail. Web beacons are used by third-party technologies (on this website those of Adobe Analytics) to monitor the activity of the users to our website. It allows to track which computer accessed a certain website, when and from where (country/city level).
5. Tracking and Analysis
Opel Singapore uses for a continuous optimization of its marketing communication the analytical software “Google Analytics” of Alphabet Inc. It allows for tracking on-line behaviour in terms of time, geographic location and usage of this website. This information is collected via tracking pixels and/or cookies. The information gained via tracking pixels and/or cookies is anonymous and will not be connected to personal data. Opel Singapore does not share this information with any third party for its independent use. If you do not agree with the analyses, you can disagree here: https://tools.google.com/dlpage/gaoptout
By using re-targeting cookies, we are able to make offers more interesting for our users. Re-targeting cookies are stored on the computer or on the device of the Internet user during browser sessions. They enable advertising of Opel Singapore products on partner and social media websites for users who have been interested in Opel Singapore products.
The insertion of these advertisements is completely anonymous based on a cookie technology. No personal data (such as IP address or similar) will be stored, nor will any user profiles be combined with your personal data.
Furthermore, no user-related data about you will be communicated to any partner or social media website. Advertising is also completely anonymous.
These online ad tracking cookies will show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited.
Cookie: Google Ads
Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
Data collected via cookie: Enables the collection of metadata such as IP address information, timestamp, and events (e.g. page views). The LinkedIn browser cookie is stored in a user's browser until a user deletes the cookie or the cookie expires.
8. Enable and disable cookies and similar techologies
The 'Help' menu in the Internet browser's menu bar on your computer tells users:
How to prevent the acceptance of new cookies in the browser
How to set the browser to notify them when they receive a new cookie
How to completely disable Cookies.
If Cookies are disabled then much of the content on www.opel.com.sg will also be disabled e.g., Dealer locator, vehicle configurator and user-relevant offers may not be displayed correctly. To prevent this we recommend that Cookies are enabled.
You may contact Opel Singapore also via our Social Media Channels. E.g., if you send us a message or post something on our Social Media Channels, we may use the information in your message or post to follow-up with you on the issue you contacted us for via the Social Media Channel which you used. In order to give you the assistance you requested, we may ask you to provide via direct or private message further information such as details on the issue, name, email, VIN, phone, location (city/state) and/or make, model and year of the vehicle. The information you provide will not be used for direct marketing; market research for service and product improvement will only be carried out on bases of aggregated (anonymized) data.
Please note that you should not include any sensitive data (such as information on racial or ethnic origin, political opinions, religious or philosophical convictions, or health) into you post or message. Be aware that if you post something on a public Social Media Channel, anyone might be able to read it.
Links to Social Media / Social Media Plug-ins
Our web page includes links to social networks. HTML links are embedded onto the website, enabling easy sharing onto social media platforms. Embedding the link prevents a direct connection with various social media network servers when opening a page from our website. When clicking on one of the buttons, a browser window opens and directs the user to the respective service provider website on which (after having logged in) for example, the “Like” or “Share” button can be used.
For more information on the purpose and scope of data processing and further use of your personal data by the provider and their websites as well as your rights and possible settings to protect your privacy, please refer to the data protection information of the respective service provider.
As data subject, you have the right of access, right to rectification, right to erasure (right to be forgotten), right to restriction of processing, right to data portability, right to object to processing of personal data concerning you for direct marketing purposes in accordance with the applicable law.
Please note that your above-mentioned rights are restricted by law and must be fulfilled by us possibly only under certain conditions.
Your personal data can be updated by us as the responsible controller at any time (e.g. change your address) or the update can be performed by yourself at any time, as far as our systems or applications offer this functionality.
Right to withdraw your consent
You have the right to withdraw your given consent at any time. The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
If you want to claim your above-mentioned rights please email us at email@example.com or write to: Auto Germany Pte. Ltd. at 7 Ubi Close, Alpine Centre, Singapore 408604.
12. Contacting us
Contact details for the data protection officer:
Auto Germany Pte. Ltd.
7 Ubi Close, Alpine Centre, Singapore 408604